After several years of concentration in 100% exports, the Bangalore
based Sami Labs Limited, in association with American Formularly Inc.,NewJersey,
USA, is poised to launch its nutraceutical specialties in Indian market.
The company is making its entry into Indain formulation business this
month with the launch of eight products under the license from American
Formulary Inc., USA. The change in focus of marketing strategies intends
to strengthen the company's presence in the domestic market by introducing
branded products, in addition to the export of raw materials and intermediaries
to the international market.
"The
national roll of nutraceutical formulations under the branded range
of Care products will begin with Karnataka. Later we will move on to
Tamilnadu noted for its huge nutraceutical market followed by Andhra
Pradesh in the next three months and North India," informed Dr
Muhammed Majeed, Managing Director.
The
domestic nutraceutical formulations business of Sami Labs in India is
expected to touch Rs 5-7 crores in the first year and plans to touch
Rs 35-40 crores in the next three years. The product promotion will
be done through ethical round. The range of care products include AntoxCare
to reduce oxidative stress by inhibiting the formation and action of
free radicals.
For
patients with poor cardiac health including CHD, CHF and post Myocardial
Infraction, Co.Q.Care is an ubiquitous bioenergiser and antioxidant
and an indispensable adjuvant to statin therapy. InsuliCare helps in
Normalizing blood glucose levels, arrests free radical induced cell
damage and improves energy levels. OcuCare helps in preventing and declerating
the progress of age related degenerative diseases like cataract and
age related macular degeneration (AMD).
Management
of prostate disease especially Benign Prostatic Hypertropy (BPH) in
aging males has initiated ProstaCare. A unique approach for sustained
relief is brought in through ArthiCare SR to restore joint health and
revive joint moblity. ArthiCare SR regenerates the cartilage, reduces
inflammation, and helps increase synovial fluid. OspoCare can effectively
treat menopausal Symptoms. OspoCare significantly improves mid-life
comfort and brings back a state of healthy and well being.
For
the effective treatment of liver dysfunction induced by hepatotoxins
including drugs, chemicals, pollutants, alcohol and microbes, HepatoCare
by Sami Labs is an effective therapy. Hepatocare protects and normalizes
liver function. "We are looking at joint ventures with different
countries," Dr. Muhammed Majeed added.With the current R&D
spending figuring at Rs.11 crores, the company plans to increase it
by 20-25 per cent in future. Recognised by three national awards, Sami
Labs has registered 20 per cent growth rate by posting a turover of
Rs 200crores last year.
EPP News Berau,
Bangalore.